Twitter snapping up Smallthought Systems

Twitter has made it clear it wants to add analytics capabilities for its eventual paid accounts, and the microblog took a step in that direction June 10 by snapping up Smallthought Systems. Twitter acquired the startup for Trendly, which Twitter analytics lead Kevin Weil described as a “tool that helps Websites distinguish signal from noise in their Google Analytics data.” Twitter has said it wants to inject analytics into commercial accounts to help marketers better reach their audiences.

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• Twitter Buys Web Analytics Company Smallthought Systems (appscout.com)